How to create engaging visuals for your digital marketing; Design tips for non-designers

How to create engaging visuals for your digital marketing strategy - design tips for non-designers

If you have a creative business that you want to shout about from the rooftops but you aren't the most skilled designer when it comes to creating graphics for your messaging... worry not my friend! Keep reading some design tips for the non-designers out there.

With a few simple tricks and some creative flair, you could be creating eye-catching content in no time. Small business owners tend to wear ALL the hats in their business and it can be overwhelming. And if you're not in a financial position to be able to outsource these tasks just yet, hopefully, these tips will help make your day a teeny bit easier.

1. Embrace space.

White space is your canvas's best friend. Don't be afraid of leaving some breathing room in your designs. It helps draw the eye to the essential elements and gives your content a clean and elegant look.

2. Less is often more.

Avoid cluttering your visuals with too many elements. A clear, straightforward message is more likely to resonate with your audience.

3. Use consistent branding.

If you have a brand or style guide, stick to it. Consistency in fonts, colours, and overall style across your visual content helps build brand recognition.

4. Find a beginner-friendly design tool that you are comfortable with using.

There has never been a better time for budding graphic designers! Tools like Canva or Adobe Spark are a great place to start to create your own graphics and visuals.

5. Pay attention to Typography

Select fonts that are easy to read, and ensure your text is legible against the background. Experiment with font sizes, styles, and formatting to create emphasis.

6. Use icons and illustrations that relate to your brand

Icons and illustrations can convey complex ideas in a simple and engaging way. They're readily available in design tools and can add a touch of personality to your content.

7. Gather inspiration & ideas (without copying!!)

Take a stroll through social media, design blogs, or art galleries to find inspiration. Don't copy, but use what you see as a springboard for your creativity.

8. Learn the basics.

While you don't need to become a professional designer, learning some fundamental design principles can be a game-changer. Online courses and tutorials can help you grasp the basics.