Pinterest marketing for beginners

Pinterest has been around for a while now and we have seen it go from strength to strength. Although it is still a one stop shop for all of your ‘autumn hygge inspiration’ needs, it is also an incredible marketing tool for your small business.

Pinterest describes itself as a ‘full funnel solution’ - meaning that their users are on the Pinterest platform at every stage of the buying process. It is used as a search engine and their users come to plan for their purchase (I have around 36 furniture Pinterest boards alone!!), do their product research and make their final decision.

And the best part? They have 450 MILLION active users and 97% of searches are UNBRANDED. That means that 97% of the time when Pinterest users search for a product / service / resource they do not have a specific business or brand in mind. You can literally meet them at their point of initial research and say ‘hey! I’ve got what you need. Come this way!’

But first, let’s get you set up on Pinterest in the right way, shall we?

Set up a business account on Pinterest

A business account compared to a personal account has way more features and tools to help you in your marketing. This includes special pin formats and analytics so that you can get down into the nitty gritty to see what content works best for you. If you’re a statistics nerd then it will be your dream come true!

Optimise your account

Much like your website, SEO is super important for Pinterest. This is because Pinterest is a search engine and NOT social media. You are quite often found through keywords so doing your own research is KEY! (see what I did there?)

Once you have done your keyword research then make sure you have them in the following places:

Profile name and bio
Board titles and descriptions
Pin titles and descriptions

A red curly haired woman works on her pinterest marketing strategy

Share fresh content daily

This can feel daunting, and believe me I felt extremely overwhelmed when I thought I needed to create a fresh piece of content (and not to mention content that was actually VALUABLE content for my audience) every single day. But it doesn’t have to be as bad as it sounds…

The good news is that you can use the same URL multiple times for a piece of fresh content. So if you have a blog post you want to share to your audience, you can share this as many times as you want. What you WILL need to do is create a fresh graphic, title and description for each pin.

Claim your website

If your business has a website that advertises your services or a shop that sells your products then my number one tip is to claim that website, baby! This means that Pinterest will recognise the links in your pins as a real website with value and it will help your content get pushed to the front.

Keep up with updates and best practises from Pinterest HQ

Pinterest is changing and evolving all of the time, and most of the time this means for the better. Making sure you keep up with all of the up to date info is really important because parts of your Pinterest strategy may be obsolete if you don’t.

And there we have it, a quite simple list of actions for you to be getting on with as you start out on your marketing journey with Pinterest. I would love to know how you get on with setting up on this amazing platform.

And if you are still feeling a little overwhelmed and would like some help with getting started, you can have a little read of the services that I offer for Pinterest over here!